Clean beauty trend and the power of nature in 2024

In a world in which environmental awareness and personal well-being are intertwined like never before, the cosmetics sector is undergoing an ethical and sustainable revolution. The clean beauty movement, characterised by the use of ingredients of natural origin, is one of the most important trends in beauty treatments in 2024. In a context in which environmental awareness has reached unprecedented levels, especially among the younger generations, the search for environmentally friendly products has become a priority.

In this article, we will take a deeper look into this trend and will explore how professionals in the cosmetics sector can take advantage of it to deliver exceptional client experiences. We will also highlight the contribution of Telic Beauty & Wellness, specifically its Dr. Kraut product range, which aligns with these ethical and sustainable values by incorporating natural ingredients and extracts in all its formulas.

The rise of clean beauty

The clean beauty trend has experienced a remarkable rise in recent years, becoming a dominant force in the cosmetics industry. This trend is based on the commitment to use natural and sustainable ingredients in the formulation of beauty products, avoiding the use of harmful chemicals.

In recent years, consumers have shown an increasing interest in learning about the ingredients that make up the products they use in their personal care routine. This heightened awareness has led to an increased demand for beauty products that are safe, transparent and environmentally friendly. As a result, brands have responded by adapting their formulas to meet these changing market expectations.

This concept has gained ground not only among health and environmentally conscious consumers, but also among professionals in the cosmetics industry. More and more dermatologists, beauticians and other beauty experts are recommending clean products as part of a healthy and sustainable routine. The features of such products include:

1. The prioritisation of health and well-being

Clean beauty puts the health and well-being of consumers first, offering products that do not compromise on safety and efficacy. By eliminating harmful and potentially irritating ingredients, it promotes healthier, more radiant skin without the risks associated with exposure to toxic substances.

2. Natural and sustainable ingredients

Clean beauty is based on the use of natural and sustainable ingredients in the formulation of cosmetic products. This implies avoiding harmful chemicals such as parabens, sulphates and artificial fragrances, and opting for alternatives derived from plant and mineral sources. By opting for products with natural ingredients that are free of toxic substances, consumers can avoid exposure to harmful chemicals and reduce the risk of skin irritations and allergies.

The contribution of Telic Beauty & Wellness

In this context, Telic Beauty & Wellness has a strong commitment to quality and the use of natural products. The Dr. Kraut product range by Telic Beauty & Wellness encapsulates these values by combining science and nature to offer innovative and effective beauty products. With carefully selected natural ingredients and botanical extracts, Dr. Kraut products respect the health of the planet and people, while also providing visible results. 

With the Dr. Kraut range, we offer the power of nature to improve the health and beauty of your clients' skin. As a professional in the cosmetics sector, you can offer face and body treatments with this range of products. Not only are you providing your clients with visible and long-lasting results, but you are also supporting a healthier and more sustainable future for all.

Dr. Kraut and clean beauty

Dr. Kraut is perfectly aligned with the clean beauty trend by offering formulas that combine the best of science and nature. With natural ingredients and botanical extracts, such as marine collagen, hyaluronic acid and essential oils, Dr. Kraut products deliver visible results without compromising on skin health or the environment. From gentle cleansers to revitalising masks and brightening serums, each Dr. Kraut product is designed to promote radiant, healthy skin in an ethical and sustainable way.

How to take advantage of the clean beauty trend

For cosmetics professionals, capitalising on the clean beauty trend means offering clients choices that reflect their personal values. By using Telic Beauty & Wellness products, you have the opportunity to stand out in the market by offering products formulated with natural ingredients. Here are some tips on how to capitalise on this trend:

1. Selection of responsible products

When choosing products for your clients, you should ensure that they align with the principles of clean beauty. Opting for products formulated with natural, organic ingredients and free of questionable ingredients such as parabens, phthalates and sulphates can help promote the health and well-being of your clients, while supporting environmental sustainability.

2. Transparent comunication

It is important to communicate transparently about the benefits and characteristics of the products used in your treatments. By providing detailed information on ingredients, you can build trust and loyalty among clients concerned about sustainability and skin health.

3. Promotion of a healthy lifestyle

Besides offering cosmetic treatments, you can promote a healthy and sustainable lifestyle to your clients. Providing guidance on the importance of a balanced diet, regular exercise and conscious skin care can complement beauty services and help clients achieve long-lasting, holistic results.

Clean beauty is more than a mere trend; it is a movement towards a more ethical, transparent and sustainable cosmetics industry. As consumers continue to prioritise the health of the planet and their own skin, professionals in the cosmetics sector have a unique opportunity to lead this shift towards a cleaner, more conscious future. At Telic Beauty & Wellness, we are proud to offer products that not only enhance outer beauty, but also reflect our commitment to caring for the planet and the well-being of our clients.